Are your portfolio companies leveraging customer, usage and transaction data organically and to its full potential? RADiENT for Private Equity helps to rapidly analyse information from multiple disparate sources to guide portfolio companies in making data-driven strategic decisions and enable them to institutionalise analytics.
We worked with the Operations team of a large private equity firm in Europe to help their B2B SaaS investment. The company was faced with declining growth and increasing customer churn in comparison to its competitors. To address this problem, we focused on the following questions:
- What is the profile of high value customers driving revenue for this business? How do we acquire such customers?
- How to engage with customers and prevent them from churning?
- Is it possible to optimise prices for different customer segments by predicting their response to price increase?
By addressing the above questions, we helped our client get buy-in from the portfolio company’s management team to pilot the new marketing and pricing strategy based on our recommendations.
The successful pilot led to a worldwide rollout with the goal of increasing customer lifetime value, reducing churn and ultimately, increasing enterprise value.
Analytics are now a priority for all businesses. Are you ready to assist your portfolio companies realise rewards from the adaptation of data science technologies and stand out from its counterparts?